SyncLocal didn’t start with a business plan. It started with a missed call and a question about WhatsApp.
By profession, Arun is a market researcher. He spends his working life identifying consumer pain points – the moments where a product or service frustrates, loses, or fails the people it’s supposed to serve – and reporting them back to clients.
So when he started noticing the same patterns playing out with local trades businesses – missed calls that were never followed up, quotes that disappeared into silence, five-star work that never made it onto Google – it wasn’t just frustrating as a customer. It was familiar. He’d seen this pattern a hundred times. He knew exactly what it was costing those businesses.
That was moment one. Moment two happened in a restaurant.
A great tradesperson. Skilled, reliable, busy. But the enquiry that came in while he was on the tools went unanswered. The quote that was sent was never followed up. The customer who left a five-star review never got a reply. Arun had seen this pattern professionally for years. Experiencing it as a customer made it impossible to ignore.
Arun asked a restaurant, almost on a whim, if he could place his order on WhatsApp. The owner’s reply stopped him: “There’s no system that does that. But if there were one – something that took orders, handled payments, and meant I didn’t need Uber Eats – I’d sign up tomorrow.” SyncLocal was built to answer that.
Local businesses are already using tools across their working day – Google Business Profile, WhatsApp, Stripe, Xero. The problem isn’t that these tools don’t exist. The problem is they don’t talk to each other, and someone has to manage them all. SyncLocal connects the pieces into one system that runs quietly in the background.
Because that’s who this is for. Not chains. Not franchises. Independent local businesses doing good work in their communities – the plumber who built his reputation over twenty years, the restaurant that’s been feeding the same street for a decade. They deserve tools that work as hard as they do.
“We exist to put the control back where it belongs – in the hands of the business.”
Delivery apps taking 30% of every order. Leads slipping through because no one picked up. Reviews that never get asked for. These aren’t small problems – they compound quietly over months and years. SyncLocal exists to close those gaps, for good.
Founder, SyncLocal AI Ltd
Market researcher. Consumer behaviour specialist. Accidental tech founder.
Arun has spent his career identifying the moments where businesses lose customers without realising it – and helping clients fix them. When he spotted those same moments playing out for local trades and restaurants, he didn’t write a report. He built the solution.
A year in, SyncLocal is live, the system works, and local businesses across the UK are running better because of it.
“I didn’t set out to build a software company. I set out to solve two specific problems I’d seen with my own eyes. A year later, we have a system that works – and local businesses running better because of it.”
– Arun Mylavarapu, FounderSyncLocal is headquartered in London, with day-to-day work done from a quieter office in a village in Surrey. Everything we build is designed specifically for the way UK local businesses operate – not adapted from a US template and shipped over.
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